subject: How You Can Build Your Online Business Using Free Reports [print this page] How You Can Build Your Online Business Using Free Reports
Free reports or free eBooks have become hot items today when building your internet marketing business. Some call them Freebies. Many smart internet marketers use these techniques to help them build an online business with those all-important opt-in lists. So the saying; "The money is in the list" A well researched free report or ebook in any niche market, is something that many internet users or affiliate marketing novices turn to when looking for information on how to make money online on any niche market.
Sometimes people pay for eBooks, but this happens after they have obtained the free stuff first and are now looking for more specific details on the topic they interested in. You can be certain for one thing that people will always download and read free reports or eBooks if they are interested in the topic being covered..
I am sure you are asking now, how do you benefit by giving out of a free report? Bearing in mind that, the free report is only free to the people who download it, but it is not free for you, because you have spent time, effort and energy writing it yourself, and maybe on the other hand, you have paid someone to write it for you, then why should you give it away for free?
To answer this question I would say that; your main object is to get the name and email address of the person who downloads your free report. This is an indication that this person is interested in the type of information contained is in your report, therefore he is more likely to buy products from you in the future related to your free report. Potential future clients are worth more future dollars than you would get if you were to sell you report or eBook for few $s
How do you get people to download your free report? Usually, this is achieved by creating a squeeze page which briefly describes your report and asks the visitors to you page, to give their name and email address in exchange for the free information (the report).
When compiling your report, put focus on providing solutions or answers to a particular problem within the niche you are involved in. People who download your report are looking for solutions or answers to solve the problems in front of them. Within your report you can strategically include links to your websites or affiliate products or even for your own products, but make sure that your free report is not blatant advertisement. Remember that the people who have downloaded your report don't expect nor want to get yet another advertisement. They intended to get information and that should stay the main focus in your report.
You can add links to products and services for your internet marketing business, but only within the context of the information being supplied to the reader. I am confident this information will help you towards harnessing the power affiliate marketing using free reports.