subject: MLM Training – Using Facebook to build your business [print this page] MLM Training Using Facebook to build your business
The secret to building a large, successful network marketing business is based on your ability to attract quality people. Given the size and scope of information available online, you simply cannot ignore this avenue for finding prospects. Facebook has grown large enough and has become popular enough that you have to consider it when designing your online marketing campaigns.
Online ads for network marketing opportunities have typically been loud and obnoxious. Many use unrealistic promises of easy money to attract prospects. Using Facebook allows you to present a more professional image and makes it much easier for you to interact with potential prospects. You can simply use Facebook's advertising features to run regular pay-per-click ads but these are subject to the same restrictions and limitation as using Google or any other search engine. You can really harness the power of Facebook by being active in their online communities and engaging other users.
Facebook makes it really easy to enter discussions with other users and create large networks of like minded people. You are looking to find people who are suitable prospects for your network marketing business. The best way for you to go about this is to present yourself in a helpful and straightforward manner. People who are searching for network marketing opportunities are never really looking for a company to join. They are actually looking for a team or person to join. By developing your Facebook persona such that you are portrayed as a teacher and mentor with a successful business, you will be able to attract people interested in what you have to say.
The best thing you can do for your prospects is to educate them. They need quality MLM Training courses that will show them how to succeed with an MLM business. Either you need to provide this MLM Training or find a partner who can do it for you. Building your personal brand will go a long ways towards your efforts to build your business. Your Facebook communities will quickly realize that you are ready, willing and able to help others and this will draw attention to your pages and groups. Keep in mind that you must be honest with yourself and others. If you are exaggerating your capabilities or achievements, other will quickly find out and you will have completely ruined your personal brand.
Facebook also makes it very easy to enter into reciprocal arrangements with other networkers. This allows for collaboration of ideas and helps everyone learn. It's been said many times before but you need to treat your Facebook groups the same way you would treat a group of friends. Don't shamelessly promote your business opportunities. Simply interact with people. Ask questions. Even if you never recruit a single person, you can benefit immensely by learning from others. Many people are only too happy to share ideas and stories. Think about what they are saying and doing. Determine whether or not you can apply some of their ideas to your business.
It's important that you coordinate your online efforts to receive maximum benefit from them. Facebook should be a key component in anyone's online marketing plan.
