subject: Keyword Competition: Skip Understanding This And You Have Failed Before You Begin [print this page] Keyword Competition: Skip Understanding This And You Have Failed Before You Begin
Everyone wants their web page on the first page of Google and the key to this is understanding keyword competition. Scoring high on Google page rank will ultimately drive tons of traffic to your website and if you are selling products or services, result in many potential customers.
To convert hits to sales, you need to be able to drive targeted traffic to your website. Choosing your keywords carefully is essential and understanding keyword competition can help you determine how your own (and competitor's website) will rank in search engine results. An invisible webpage produces no potential customers and gets swept away by the competition.
Begin By Searching Google
A Google search is the best way to begin understanding who your website's competitors are. To begin, in quotations type in your search engine phrase and view how many searches your potential phrases had per month, as well as the number of exact matches. The fewer competitive web pages with identical search phrases, the higher your potential rank. Highly competitive search phrases will also turn up high CPC ad campaigns, an important consideration for any advertising campaign. The first ten results will be your top competitors, so analyze their websites carefully and look for weaknesses in your own web pages that could use some better optimization.
Content, News Feeds and Backlinks Are Helpful
If your analysis has turned up manageable competition, enhance your website with back links, SEO content, and newsfeeds that search engines will crawl and will help improve your page rank.
Use a SEO Analysis Tool or Hire a SEO Expert
Once you have a better idea of the keyword competitiveness for your web page, a Keyword Analysis Tool is essential to examine trends, optimize your adwords marketing campaign, analyze sales conversion rates, look for long tail keyword options and potential new niche markets. Long tail keywords can also be a great way to source out less competitive and targeted nice markets looking for specific searches.
