subject: Perfect Marketing Strategy: Local Search Business Search [print this page] Perfect Marketing Strategy: Local Search Business Search
Remember when these items were hot, or not?
Gramophone
8 Track
Phonograph
History shows these devices as ways to play music once upon a time. Even the typewriter is becoming an item of history in today's world.
You're probably asking yourself what this has to do with hot marketing solutions or a business to business directory?
Nothing, other than everything.
Ways of gaining exposure for local and global businesses in the past included ideas like:
Running classified ads in newspapers or full display ads in magazines.
Purchasing radio and television broadcasting time on the airwaves.
Opening shop in a specific location in town and hoping for traffic.
Distributing fliers, pamphlets, business cards and other media.
Listing information about your business in the phone book.
Expense and lack of focus are two major issues that these type of approaches carried with them. Sure, people still use some of these processes but more and more they are being set aside for a new medium that is changing the way we all do business.
It's Google!
Or more precisely, Google local search.
Targeting local interest from a Google search result is what Google local search is all about. If you Google, Google maps you'll see how you can enter in your information and get a free listing from their services.
Never-the-less this is not what I personally would recommend.
Why?
Knowing, breathing and being Googlefied is almost mandatory for your optimum success on Google. Okay, perhaps that is a bit extreme, but my point is that unless you are an expert within the field of search engine optimization you are missing the proverbial boat.
You could do your own books but instead turn to Accountants in April and at other times of the year, why?
Because numerous businesses understand the power of hiring the right Accountant while they go about doing what they do best.
Medical professionals like Brain Surgeons or Podiatrist set themselves apart by the signs they put up, why do they do this?
Because being specialized allows you to focus your energies on what you do best.
Why do well, I'm betting I've gotten my point across.
This does not however account for the tremendous success of the "how to" industry. "How to" teachings certainly do have their place in the world but even here people must learn what they will and will not learn "how to" do else not have enough time for the things that they need to get done. Bottom line is that spending time learning skills that you do not already possess can actually take you away from the skills which generate income which you have already developed.
[Given that the affordability of a Google local business to business directory listing is a hot marketing solution in and of itself leaves most businesses in today's world having to choose one of two options for their continued success|So each and every business much decide which of two paths to take for their own marketing successes with Google loal listings|Google local listings can thus be pursued in one of two obvious ways for every business owner that needs additional exposure}.
#1: They can spend time trying to "figure it all out".
#2: Turn to Internet Marketing professionals that have already blazed the trail for them.
Option number to gives you more time to focus on your expertise which is something I would clearly recommend.
