subject: Honda to introduce 100cc bike in India [print this page] Honda to introduce 100cc bike in India Honda to introduce 100cc bike in India
When it is about motorcycle, Honda is a leading brand of the world. Since 1959, Honda have established themselves as the world's largest motorcycle manufacturer. Its activity for producing high tech motorcycles with cutting edge technology has gifted the world with amazing automobiles and two wheelers. As technology and idea coinside in Honda, it has become one of the most popular motorcycle brand of the world. The largest manufacturer of Motorcycles of the world, Honda Motor Co. plans to introduce 100cc motorcycle at affordable price. As Hero and Honda is about to break up, Honda is going to have a big jump with this in this fiscal. HMSI (Honda Motorcycles and Scooters India) is responsible for the marketing of Honda automobiles and bikes in India. By the end of this year, HMSI plan to launch a 100cc bike in India. At the launch of CBF Stunner Honda PGM-FI, HMSI President and CEO Shinji Aoyama said, "We are developing a new 100cc motorcycle in India. It is the biggest ,segment and we want to take this entry-level market policy with aggressive pricing and innovative products. Our motorcycle will be completely different than the current breed of 100cc motorcycles." "The company is committed to minimize cannibalization of products with Hero Honda with the range of 100cc" he added. The new Honda 100cc bike is strategically priced at Rs. 27000 which is cheaper than the current market hit Hero Honda CD Dawn by Rs. 6000. According to the high officials of HMSI, the new two wheeler will be sporty looking and will include stunning features which will seperate it from other motorcycles of the market and the new 100cc Honda bike will overtake all other motorcycles which are currently available at the market. As many of the indian bike lovers are eagerly waiting for this product, it is thought to be one of the best hits of the market of this fiscal. As growing demand of high-tech motorcycles in India, the company thinks it will be a dream step for the Indians. HMSI have noticed the potential of these motorcycles in cities like Delhi, Kolkata, Mumbai, Chennai, Bangalore, and Pune. The company targets to sell 100 pieces of these motorcycles in this year. The super bikes will be launched for the high- end customers who are interested in super-bikes. The company is also in plan to include the high volume segment as there is demand in the indian market to generate volumes for the company.
