subject: Public Relations in a Recession! [print this page] Public Relations in a Recession! Public Relations in a Recession!
Virtually all companies are looking to cut costs externally and internally during this current economic climate and the easiest budget to cut is usually the marketing budget. The rights and wrongs of cutting the marketing budget in a recession have been debated quite a bit and it is a usual rule of thumb that those companies that increase their marketing investment during a recession, usually come out of it in a much stronger position than that of their competitors.
However, if you are faced with this difficult situation of having to cut your spend in advertising, exhibitions, direct mail etc, then you should consider investing what little you have in public relations. The brilliant thing about public relation is that it is very cost effective and extremely flexible. As long as you have a story to tell or a product to sell, you can start immediately in getting your message publicised.
Public relations is an incredibly powerful tool and is capable of enhancing your company's reputation and ensuring that new products are highlighted in front of the press and eventually consumers. With adaptation, the press releases you write and the images you source can be adapted for the web or even your customer newsletter providing a double or even triple whammy of exposure. Public relations also allows you to build relationships with journalists, editors and media owners both online and offline. And by sending press releases out you sometimes find yourself developing your business into new markets you have never, ever thought about.
For more tips, click on Public Relations tips to help your business.
