Many times, a company is started because an entrepreneur has noticed a gap in the market where customer needs aren't being met by what's currently available. The business will progress by listening to requests and feedback from real world customers, and responding with new products, services, or features that meet those demands. Unfortunately, once a company has been around for a while, and is experiencing sustainable success, many business owners forget how important it is to get real time feedback from the customers and clients that are using their services. Many managers are perplexed by the notion of creating a tool that will allow them to capture these candid opinions.
The need for a Brand Perception Survey Most businesses think they can use customer profiles and demographic research to tell them what their customers need and what they will think of the newest products and services rolling off the line. The only problem is that millions of pieces of demographic data will not be as useful as the real, honest opinions spoken by the customers themselves. Even though you might think that a product is meeting all your customers' needs on paper, you might find that their feedback in the real world is an entirely different thing.
What is a Brand Perception Survey? There are many different ways to go about capturing a general opinion about your product, service, or brand. You can try to encourage people to fill out customer comment card, have your salespeople ask informal questions about overall satisfaction and wishes for future releases, and send out a call for feedback online. However, the easiest way to make sure that you get consistent results that can later be quantified into statistics that you can use for product development is to use a survey.
This Brand Perception Survey is an easy to download, pre-written tool that you can use to prompt useful feedback from your customers and clients. As soon as you open this tool with your pre-existing Microsoft Word software, you'll see that all the questions and prompts that you need are already included. There are plenty of ways that you can customize this script to include your company name, identifying information, and to target the answers that you really need. This can be easily distributed to your sales and customer service team to help you create analytical information that will be useful in further development.
