Sending text messages to customers or potential customers is one of the most effective marketing tools. It can be used to promote your products or service, improve brand recognition or conduct customer loyalty programs. SMS marketing campaigns are not only one of the most effective forms of advertising but are also very inexpensive, especially in compare to types of marketing that achieve comparable results. This is due to the fact that over 90% of mobile phone users read just about every text message they receive including SMSes sent by businesses. In addition, SMS marketing campaigns are responded very well by the customers because they make them feel special for receiving text messages even if it is an advertisement.Launching SMS marketing campaign can help you boost your business but sending text messages alone is inadequate to achieve the desired results. Successful SMS marketing campaigns are very easy but there are several things you should pay attention to before starting to send SMSes to a large number of people. You will need to find an SMS provider if you want to launch SMS marketing campaign. Many providers enable you to send SMS via Internet which is the most convenient and inexpensive way of text messaging but it is very important to select a provider that offers quality service at competitive prices. In addition to low rates, you should make sure that the chosen SMS provider enables you to reach the target group in a very short period of time which is crucial if you want your SMS marketing campaign to succeed. The chosen provider should also offer some very useful features including the ability to send SMS worldwide, customize sender's ID and send personalized text messages. You are also highly recommended to make sure that you pay for sent SMS only. Keep in mind that sending text messages is a very personal marketing tool before you launch SMS marketing campaign. Your customers should feel that they can benefit from receiving you SMSes and for that reason you should send them a text message only when you can offer them valuable information. Do not send too many text messages in order to avoid becoming annoying otherwise your customers may start unsubscribing from your contact list. Good timing is another important factor in the overall success of SMS marketing campaigns. Your customer should receive SMS early enough to have time to react but not too early because they might forget about it.
