subject: Build An Endless Referral System For Your Business Through Relationships [print this page] Build An Endless Referral System For Your Business Through Relationships
Referral system is one of the effective ways to increase your business sales. If you think about it, a single customer has his own 250-sphere of influence, and once you get the opportunity to tap into that connection, you will have an endless possibility for new contacts and potential customers. However, you must understand that a good referral system always starts with building relationships with customers.
An important thing you should know about business is that it is a give-and-take relationship. It always comes down to the principle that when you sow something, you will always reap a hundred times of that something you have sown. Once you build a solid give-and-take relationship with your customer, you will not need to worry about referrals since they will come as a fruit of that labor.
If you offer quality service to people, they will not think twice in referring you to their friends and relatives. That is why when doing business, always think of the needs of other people first. Provide them with a service that is prompt and reliable and they will surely shout at their rooftops the word concerning your product without you having to force them.
Never hesitate to ask your regular customers if they know someone who is need of your services. Often, they will gladly give you a list of names. Once you get the names, follow up immediately with a call or a written letter. A letter written by your own hands is more personal than an email randomly sent thru the internet. Just make sure you ask permission in using the names of the person who gave the referrals.
Every time you make a connection with potential customers, never forget to write them thank you letters whether they have shown interest to your presentation or not. Again, it is always a better idea to write letters personally and with your own hand than to randomly send email messages. This is one way of showing your sincerity in doing business with them and in case they know someone who will need your services in the future, you will be the first person to come into their remembrance.
A true entrepreneur possesses not only the skills in making and handling money but also the qualities of a person who loves to give and asks nothing in return. Once you have learned to develop and master perseverance, determination, and generosity, nothing can stop you into becoming one of the world's successful businessperson.
