subject: Referrals and Repeat Business Secrets That Create Fast Wealth [print this page] Referrals and Repeat Business Secrets That Create Fast Wealth
Discover simple but powerful ways to suck in repeat business and referrals like a vacuum cleaner. With the rising cost of adverting and marketing no business can survive long without them. Use these simple but power tips to send your repeat business and referrals through the roof.
Do you know the difference between a business that's successful year after year and one that's not? I can tell you in 4 short words. "Repeat customers and referrals!" With the rising cost of advertising and promotions, it's almost impossible for a business, large or small, to survive without them.
You should have an ongoing program of how to enlarge your repeat customers and referrals, even if you don't have any customers yet! It's that important. Have a plan A, B and C if necessary.
Repeat customers are the lifeblood of your business. Few business firms can survive for long on one-time customers. Aside from selling a quality product or service to your customers, the number 1 area most businesses neglect is after-purchase services.
1. After-Purchase Service The Door of Opportunity:
After purchase service is what separates the men from the boys in most customers eyes. For example, do most places you spend your money at call or write to see if you were satisfied? I didn't think so, after purchase follow-up could be a niche you can exploit.
Most company's brag and boast about how important their customers are, but most can't be bothered after they get the customers money.
Do you ever follow-up to see how customers liked your product or service? Because so few companies do it, do you think people would remember you if you did it? You bet they would! You'll have very little competition here. Another niche opportunity! Cha-Ching.
For investing a few seconds to send an email or text message
or 2 minutes for a phone call, you can cultivate repeat customers.
And perhaps learn something new from a customers point of view. The return could be enormous for such a small cost.
Another way to get referrals and repeat customers is to enlarge on the user friendliness of your product. User-friendliness is a word first coined from the hi-tech industry, but it can be applied to any product or service now.
2. Avoid Customer Assumptions Like The Plague:
Never assume your customers know all they need to know - to get the best use from your product or service. That's your job.
Don't just depend on customers calling you if they have a problem, go beyond that. For instance, you can offer a free seminar, video, or booklet covering the most asked questions about your product or service.
If you sell a routine product, you can offer a humorous booklet. For example, the booklet could be 25 unusual ways to use (Your Routine Product.).
3. Is Your Product or Service As User Friendly As It Can Be?
Can you think of ways to make your product or service more user-friendlier? Don't say no too fast! Itll be worth the small effort. Why? Because the customer who can get the best use out of your product or service will often be a repeat customer. Not only that, repeat customers refer you to their friends and family too.
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Making a feature of your business, product, or service user-friendlier is a goal you can't afford to neglect. This is another way you can out-niche your competition.
Can you make it easier for your customer to order? Get help? Get service? Or return it for a refund? Knowledge is power only if you use it.
