subject: Digital Photography Business - Ideas to Leverage the Web to Grow Your Business [print this page] Digital Photography Business - Ideas to Leverage the Web to Grow Your Business
Your website and other social marketing tools offered on the Internet makes growing your digital photography business a lot more versatile. You can leverage a number of different social web tools or just stick with your website. Here are some ideas to help you boost your business and have some fun too.
It's important to remember that people will be searching for photographers. Do a search for your type of business and work with a SEO expert to get your listing at the top of the page when you search for "city name photography". That way you are the number one source for photography in your city. Many families and some business owners don't know any photographers so they use the Internet to find one to do business with. During the holiday seasons many families take family portraits. This is a great time to capitalize on all that business. Make sure your website has a page or two optimized for holiday and family portraits.
Another great use of the Internet is Facebook marketing. Many professional photographers now have a page on Facebook that they advertise to their friends. Here your friends and customers can write testimonials for the photographs that you took for them. You also can message all your clients with special pricing on sittings or offer coupons that they can use to come back to your studio or website.
One of the easiest and funnest ways to interact with new and existing clients is through event photography. Find out who coordinates social events an the local high school. Leverage events like football games, proms, commencements, drama and dance recitals and take photographs of kids.Don't forget to show pictures of the Mom or Dad cheering for their kid.
Hand out business cards while you are at the event. Do not forget to put your website URL on your business card. Find the parents and set up an appointment to look through the photos. Sit down with the family and take a look through all the photographs you shot.
Families may have a hard time choosing what shots to keep. When you make the pictures viewable online on your website they can have friends and family review the photos and pick favorites.
You will generate revenue off these events, but just as importantly, these families will start to pass around your business card to others interested in your services. What parent wouldn't want to work with the same photographer who took those beautiful photographs of their daughter at a dance recital? Or the Dad doing a 'wave' at the football game?
Using the Internet to find new customers and marketing for your digital photography business is a great way to make money. The more time you put into it the more people will recognize your business name and come to trust you as an expert in the industry.
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