subject: Keywords Of Wisdom For The Holidays [print this page] The bestor worstthing about holidays is that people are out to spend more than usual. For those involved in e-commerce, thats more-than welcome news. Therefore, if youre an online business that sells special items, cashing in on a period in time such as a holiday is something you ought to consider.
Another decision to ponder on while carrying out your advertising campaign? Deciding whether to use PPC or SEO to draw holiday trafficand buyersto your site.
For a holiday, or a holiday item that entails people not to do much spending, hype about it, you may just want to settle for SEO. Its less expensive, plus it can ensure that your site will get just about the right number of customers from the holiday market.
For longer-periodor special shopping intensive holidayslike Christmas and Hannukah, PPC would be more applicable. With so many stores competing for spots on the web, these appear as more sensible choices.
Of course, making this mix possible involves a big amount of thinking. As weve said time and again, words arent cheap, and the genius of melding together is a special skill only the smart and equipped are capable of.
And there is no better way to be equipped than with a keyword research tool. The keyword tool is like what a map is to a trail. It gives you the guidelines so that you dont get lost in the wilderness. Especially during a special holiday.
