subject: The Essential DIY Ethic for all Info Marketers [print this page] The Essential DIY Ethic for all Info Marketers
In information marketing, DIY can apply as well. In fact, as an info marketer, a lot of what you do will have to be DIY since you may be working with a small budget and have limited resources at hand. You've opted not to follow certain worn paths and have gone a different professional route. There's no school for it and no one to bail you out in a pinch. You are doing it ALL yourself. Depending on your info topic, you can pass on what you've learned to others.
There are a ton of areas you can apply this to, but here are a few basic topics to start with:
Home repairs: If your info topic is carpentry or anything to know around one's home, this is a great DIY arena. People often feel powerless about what they are capable of to repair or improve their home. But basic home repair info painting, decoration, some carpentry, etc. is for everyone to know. Got it? Provide it. You will be compensated for it.
Auto repairs: Similar to the above, people are often clueless about cars these days. Rightly so, as with all of the new gadgetry and electronic systems, automobiles are changing faster than most can keep up with. I've been told that this is the general idea; that cars are not being designed to be tampered with. But while tune-ups and oil changes might have become more complicated processes, they are not impossible in today's vehicles. This basic automotive DIY info is valuable to consumers keen to learn and interested in saving cash.
Hobbies: One of my uncle's retiree buddies needed something to do in his free time. He had always wanted to get into building his own toys out of metal for his grandkids, but was leery of using welding torches and electronics. Thankfully, a former colleague introduced him to an info source that showed him how. The lesson from this was obvious: people need a resource to help them graduate from dreaming about doing something to actually doing it. Whether it's watercolor painting, rock climbing, or model airplanes, the arena of DIY hobby info is boundless and a great source of info marketing success to those keen on providing it.
Small business tips: I saved this for the end. As an info marketer and entrepreneur, you don't have to look too far for good DIY business info. Like I said earlier, you are your own best DIY source. Any small business or entrepreneurial information that you've learned along the way will help those just like you along their path to success.
I've written before about not providing info about things you need to be certified in, and I still stand by it. But DIY information is different. It's information about things anyone can do, anytime, without any problems. If your info topic has any success to it at all, it has some DIY aspects you can provide to your audience. Look for it, deliver it, and watch people thank you for it, cash in hand.
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