subject: Advertising spender in New year (31-12-10) [print this page] Advertising spender in New year (31-12-10)
There is corelation between advertisers and festival. They can not live without each other like Tom and Jerry. They are teachers and teaching to consumers. But still confusion is that who is student and who is teacher. Some times many company are writing or tellingthat we taught from our consumers/ customers and some time customers / consumers feels that we need to learn from company. Dipawali (India)festivaljust gone and Chirstmas and New year will coming soon. Branding of various productsare beingalready starte. Since 2-3 years Domestic as well as MNC companyare focusing in Rural area. Rural people are also became aware and celebratefestival christmas new year. Rural People are diverseand fan of D.J party, disco theque,even they are celebrating D.J on marrige also.
Day by day many branding and promotional activities are organized in rural are or town. BTL activities and corporate socilal responsibility are became very importance for company. They are much more concentrate on all these activities especially in festival. So on New year, ad spender divided in 3 part ( Chirstmas + New year and Kite festival) then immediately budget will contribute on ICC world cup. In these four division of festivaland event, there are more chances of reposition, clutter breaking campaign, new concept from industries like Mobile - Telecom, Food- beverages, Electronics, consumer durables,DTH service, Apparel - Garment, Footwear, IT etc. Due to the high competitive market, companywill come with pricing strategy because indian market is much more about price concious.
Even though rural people are also buying branded products, they are becoming brand conciousday by day because of branded coompany are entering in to rural market. Since2 year,it has changing in corporate identity and each & every festival, event or occasionally, brand is coming with clutter breaking campaign or used new concept. It might be success or failure but change is there.
Many example is there like Uninor, Videocon mobile, Nerolaceco paint, LG, Samsung, Sony3 d - LED TV, Skin care brand, Snacks brand, 3 G mobile, Cadbury dairy milk, Kellogs choco, Berger paint, Tata sky, Tata docomo, Dish TV,Many Automobile brand ,Intel, Banking- insurance campaign etc.
Let's change on new year . Happy New year + Happy chirstmas to you.
New Product + New campaign + New celebrity + New concept+ a little wine =celebrate new year.
