subject: The 7 Best Banner Ad Sizes to Save You Time & Money [print this page] The 7 Best Banner Ad Sizes to Save You Time & Money
You might think you need to pay to make a dozen different banner ad sizes only to find out some of them are not commonly used. Don't worry - we're here to help with some easy advice that will save you time and money.
There are a few common display ad sizes that every small business who advertises online should have. If you keep these ads on hand, you'll be ready to advertise on a wide range of websites and ad networks. Plus, if you focus on having these web ads created first, you'll save money by not making ads you're unlikely to use.
Here are the standard banner ad sizes and how you can use each to get you more clicks:
468x60 ("full banner") or 728x90 ("leaderboard") - These horizontal banner ads are two of the most popular types you'll see on websites. They often appear at the very top or bottom of the web pages you advertise on. Many people are used to seeing banners in these places, you your ad needs to stand out or risk being overlooked. These sizes make them perfect for short, punchy headlines and your logo on the left or right side of the ad.
120x600 ("skyscraper") or 160x600 ("wide skyscraper") - Just like a skyscraper, these ads stand tall. You'll commonly see them running down the left or right side of the web page. As people scroll down the website, they may only be able to see the top or bottom half or your banner ad. Keep this in mind and try to have each part of your ad say something meaningful rather than concentrating everything in one spot.
250x250 ("square"), 300x250 ("rectangle"), or 180x150 ("rectangle") - Square and rectangle banner ad sizes may be the most flexible for what you want to say. These standard shapes are ideal for photos to draw attention. Websites may place these ads anywhere on the page, so make sure to have these ads on hand.
The dimensions of your ad might not be something you think about in the offline world. But there are so many banner ad sizes you can use in your online advertising, it could be confusing. Just focus on the standard display ad sizes when you're getting started with banner advertising to save both time and money.
Adcherry is an easy-to-use online tool where you can make free or low-cost banner ads in just minutes -- and in the 7 most popular banner ad sizes shown in this article. Visit http://www.adcherry.com today to save money on professional-looking banner ads that can help you attract new customers and increase sales.
