subject: Taming The Google Ad Monster - Pay Per Click And Google AdWords [print this page] Taming The Google Ad Monster - Pay Per Click And Google AdWords
It is very easy to blow a huge hole in your marketing budget if you do not master some basic techniques in getting your campaign underway.
However, there is nothing to be scared about. This form of marketing can be your best weapon against the competition and the ultimate way to test your pages and information because you can generate instant traffic and have full and complete control over where it is coming from.
When a person goes to the search engines they are normally interested in something specific. If you can place your offer in front of the targeted prospect with the right ad and then the right offer you have your sale.
The reality is that there is strong competition out there and you need to ensure that you are ahead of the game to ensure that you are not "played off the park" With this in mind, a number of general observations should be considered.
I would never recommend doing anything in Google with just a company replicated website, unless it's brand new.
You should also not attempt this strategy if you are not properly set up with your branding pages, articles and press releases out there.
The reason for this is simply that when someone finds you and is looking over your information, they will also look YOU up and put YOUR name in Google.
If they see good articles and press releases you now have a good chance of closing the sale. If they don't, you may have lost it right there OR at the least, may have raised some doubts in their mind which would not have happened if you had laid the right foundations.
Google AdWords (pay per click search engine advertising) is a powerful way to generate leads 24/7 on auto-pilot, but it's also a way to blow your entire monthly marketing budget quickly if you don't know what you're doing.
Mastering AdWords is a skill that takes time, but the rewards can be HUGE. Anyone can learn how to use it cost effectively, but additional training is required so be prepared to learn some new skills if you want to tackle this advertising strategy.
I am sure everyone is familiar with what a google page looks like when you call up a specific category such as "home income opportunities".
When someone types in the term "make money from home" on Google a page displays targeted search results for the term "make money from home".
It doesn't matter what the search term is, it works the same way when you're promoting any home-based opportunity.
Now look at the ads on the right under "sponsored links". These are the ads that you'll create for promoting your website.
When someone clicks on your ad, you'll get charged a predetermined amount of money (as low as .03 cents per click) that you choose.
If a person clicks your ad and joins your business then you have made a sale and your efforts have been rewarded!
The majority of Google AdWords advertisers have little idea about what they are doing. They are often seduced by the apparent low cost of paying for their "clicks"and quickly lose track of the cost involved as it builds up.
The reality is you still have to have some fundamental knowledge of advertising in order to succeed with Google AdWords, or any type of advertising for that matter.
You have to educate yourself first; otherwise you'd be better off playing the lottery!
If you want to dramatically shorten your learning curve to make "Google" work for you in a big way, I highly recommend you pick up a copy of Perry Marshal's "Definitive Guide To Google AdWords" e-book.
Perry is probably the leading expert on how to place ads using Google AdWords and his e-book will save you much wasted time and money.You can go to Perry's website right now and get his Free 5-Day Mini Boot-Camp Training on how to drive plenty of traffic to your website.
Having worked in the property market for 25 years and currently owning my own estate agents, I now focus my time on my internet marketing home business and mentoring members of my team to achieve success. I am currently helping people realise their dreams and harness the awesome power of internet marketing. To find out about me visit [http://www.whoismarkwelton.com] or for a FREE MARKETING REPORT visit [http://www.mentor2freedom.com]
