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subject: Sales Strategies - Objection Prevention Models [print this page]


Sales Strategies - Objection Prevention Models

What is the number one sales objection heard round the world? "Your price is too high!" Oh, don't you just hate to hear that? I sure do. Why do sales professionals continue to listen to it? Beats me. There are no new objections. You've heard them all before. Can you imagine the potential client saying, "Your price is too high," and you saying, "Really? I've never heard that before!" Whatever sales business your in, there are approximately between five and 20 reasons a customer won't buy now.

Some objections are merely stalls, delay tactics or hesitations by the prospective client to tell the sales professional "no." Both stalls and objections can be summed up in one word by the sales professional - frustration.

Here's a few ways to prevent them, by discussing them in your presentation before the prospective client has a chance to voice them. Prevention is the best medicine for objections!

o Identify all possible objections. Meet with sales reps and customers. Brainstorm objections. Ask for their top 10 objections that they get.

o Write them down; making a detailed list of every objection you have identified, often the same objection is voiced in various ways.

o Script objection responses with closing questions for each. In order to prevent, you must prepare. It may take you some time to complete this task but you can do it with your team or perhaps a few customers you trust. Create several scenarios for each objection.

o Develop sales tools that enhance and support every response. Testimonial letters, videos, comparison charts and supporting documentations can improve the 'objection-to-close' process.

o Rehearse the scripts in role-play. After the responses are written, schedule a time when you can become familiar with each one and try to make them sound natural.

o Tweak the scripts if they need to be. After role-playing, make revisions to the scripts immediately.

o Try them out on customers. Go to a problem customer or two. Tell them what you are doing and hopefully they'll be flattered that you had enough courage to ask them and hopefully they will give you honest feedback.

o Make final revisions based on real world situations. The real world always changes a script or approach so be sure to document them each time you make a revision.

o Keep your documents in a master notebook. Give all other salespeople in your office a copy, this is an added bonus when you hire a new sales person, you have a manual for them already to go.

o Meet regularly to discuss as a group any revisions that might need to be made.

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