subject: Why Traffic is Important for Your Business? [print this page] Why Traffic is Important for Your Business?
Traffic is one of the most important things for them who have an online business. Conventional Business and Online Business is exactly the same. Let me show you how it works.
Conventional Business
You set up an office and decide what products or services to offer to potential customers. Next step, is promote your business through advertising by newspapers or radio to get people's attention. Finally, you wait for that people to come, do a little presentation and get their information or name card. If you are lucky, you will get sales as soon as they come to your office. If you are not lucky enough, you need to contact them using your customer database information and convince them to purchase your products or services. Now that you understand how it works, let us compare this business to online business.
Online Business
You find your own products or services to sell. Buy a domain and hosting; precede them to a well established website. Next, you need people to know what you are selling. You need TRAFFIC. Like Conventional Business, without any customers you do not get sales. Traffic represents all the people that have been invite to your website to see what you have to offer. The more people who see your products or services, the more chance you can get your sales. If they like what you are offering, you will make money from them.
You must keep in mind that whether you are doing conventional business or online business, the most important thing to deal with is TRAFFIC. Without traffic, your product is nothing.
The best method of making a profit out of your traffic is using advertising. The internet generates millions of traffic everyday. Most of them are searching for something everyday. Some are just looking for information, but you can put it to your potential customer. All you need to do is make them belief that your product is the answer they are looking for.
There are two methods of advertising which usually most of Internet Marketer did.
Pay Per Click
Search Engine Optimization (SEO)
The first one, Pay per click also known as PPC is the easiest way to advertise your business. This is how it works; you pay for every click on your advertised link. So the more people click on your website, the more traffic you will get. The bad news is that means you pay more for every click that link to your website. Google Adword and Facebook is the best advertising for this kind of advertising.
The second one is SEO. Not everybody can do SEO. You need a lot of skill as well as time if you want to use this kind of advertising. The good news is SEO is cheap. If you make it right, you will see how much traffic you can get.
