subject: Getting the Best out of SEO marketing [print this page] Getting the Best out of SEO marketing Getting the Best out of SEO marketing
SEO is of great importance for people wishing to start or enhance their global market presence. With a good website, you are already one step ahead of competitors who don't.
There are steps you can take to ensure your site gets significantly increased web traffic, increased revenue and improved brand recognition worldwide.
These measures will ensure you get regular traffic flowing to your website from targeted regions. They include:
International Optimization
Target the global market by optimizing your site for international searches. Although it is tempting to start with a web translation first then optimization later, this phased approach is more expensive in the long run.
Building a multilingual website should be a priority for any company wishing to explore diverse markets. It is no longer acceptable to build a web site that looks good only. It must also convey as much relevant information as possible.
Add a Human Touch
Although comparably faster, the use of software to translate your content is not a very good idea. The intended feel of the original message takes skill and knowledge that can only come from a human.
Work done by a machine can easily be detected and the shortcuts are quite obvious. Such tactics are unlikely to build your page ranking. Software is not designed to capture minor subtleties which can make or break your online marketing campaign.
Choose your Username Cautiously
When venturing abroad content optimization and keyword selection are among the main things to consider. Validate keyword choices before starting out on the website localization project.
This involves choosing the best words that will convey who you are, what you are selling and why the customers should take notice.
This can best be done by local professionals who understand the implications of word choices and meanings in the local scene. Settling for anything less than this will likely put your marketing campaign in jeopardy and your foreign SEO may flounder.
Let Users Choose Preferred Languages
Your choice to go regional means interacting with global audiences and making them open to receiving your organization. You need not force a language on them. Depending on their country of origin, any visitor to your site will want to use a language they are most comfortable with. Do not attempt to second guess them; instead offer a dropdown language menu for them to choose.
Choice of Words and Pictures
Your website should have words and images that have positive connotations to a global audience. Since images and words go together, it is vital your choice the two conveys the intended message without sparking emotions.
When planning to launch an internationally targeted website, it is advisable to hire an SEO company. Investing in international search engine optimization will result in greater online visibility in the short term and faster returns on investment in the long term.
