subject: How Honesty Can Be The Best Policy In Improving Customer Relationship [print this page] Making your customer contented can happen when you are improving customer relationship on a regular basis. You cannot stop after a process of support and service as their demands can be continuous. You need to be constantly involved in upgrading and analyzing customer responses and researching from their records to provide the best in terms of customer satisfaction.
Primarily your business requires the best and trained staff whose experience is tailored to providing the best service to your customers. It is here that you can chip in and prove to be an example by going overboard when dealing with customers. Even though some of the sales staff has been with you since you started up, it is your example that matters most.
You should show the way for improving customer relationship as they are the ones that will simply follow you. If you promise the moon and can't deliver, then you will get your usual quota of irate customers. And dealing with irate customers is an art that you should be adept at to make your employees follow you. If you leave with smooth excuses for not delivering as you promised, then your staff would be left with no alternative but to make excuses that would soon smack of dishonesty. In no time the customer would see through the ploy and vow never to return for a repeat order.
This brings us to the cardinal rule of improving customer relationship. You should be totally honest with the customer right from the beginning and never promise something that you cannot fulfill. You should not think of immediate profits and gains as there is nothing like an immediate profit or gain. If you don't make money on the first sale to a customer, don't worry.
Your best bet is to provide the customer with the best product and service that you have. If he or she had requested for some extra feature at the same cost, a little less profit can go a long way in cementing a relationship with your customer. Once your customer is convinced of your honesty, overtures from your competitors would fall on deaf years.
True to the old adage that honesty is the best policy, you should be upfront and clear with your customer from the very beginning. You may not be able to provide all that he or she wants, but you can give the customer a clear picture of what they could expect from the sale and how much you can stretch.
Honesty form the outset pays in the long run as in today's businesses word of the mouth advertising counts a lot. A satisfied customer would always do some effective referrals for your business, but if you falter in delivering as you promised from the beginning, then you would lose whatever credibility you have and fail in improving customer relationship.
