subject: How Can You Get More Subscribers to Sign-up to Your Mailing List? [print this page] How Can You Get More Subscribers to Sign-up to Your Mailing List?
One of the hardest parts of building an email list is getting new sign ups. In this article we will examine three different ways to boost your sign up rate the easy way.
1) It's essential to get the right amount of information from your potential opt-ins, neither too much or too little, if you want to get more people signing up to your list. This requires you to aim for the middle ground. If you only request their email address, your approach will seem amateurish. And asking for everything from their name to address to phone number will prove to be a turn off for people, which will bring down your sign-ups. What you really want are their email addresses and names, nothing else. The reason you want to have at least their first names is so you can make your emails more personal by addressing them by name. What you want to do is make it simple for people to sign up to your list while still getting the essential details from them.
2 Just as important as letting them know what they are getting from your list, let them know what they will not get. Let them know that you will not bombard them with ad if they join you. Say how you will not give anyone else their email address and how it will be safe in your files. Let them see in writing that you respect and appreciate your clients. Basically, people will be relieved by all of this and will be more open to subscribing to your list without worrying.
3) Finally, you shouldn't overlook pay per click as a way to get prospects to your opt-in page. These will be targeted sign-ups who are good prospects for all of the offers you'll be sending out. So remember that you're not trying to profit from these clicks immediately, you're investing in the future.
However, since these are opt-ins and not customers, you don't want to pay a lot for each click. The critical factor with this technique is to have a high quality landing page, or the clicks you get won't do you any good. The key to getting the most out of this approach is bidding on cheap key words.
In summary, getting more people to sign up to your mailing list is something you can accomplish if you keep the above guidelines in mind. At a certain point, your mailing list will take on a life of its own and grow virally, but to reach that point you have to first put in some regular effort.
