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subject: How You Can Reinforce Confidence While Improving Customer Relationship [print this page]


It is difficult to pinpoint tips and tools for improving customer relationship as businesses vary in their functioning. Every business owner has unique rules and processes for making customers happy while attempting to make them lifers for their companies. As the economic recession has set in, the concern for most business owners that have managed to survive foreclosures is to stay on and ramp up support and service so that the existing customers stay on.

You can easily go about improving customer relationship following some simple tips. You know them, but while trying to look for more customers instead of preserving the existing ones, you have failed to live up to their expectations. This is not a one time scenario, but happens every time when the times are tough. You can take things easily when every thing is hunky dory although you may have to pay dearly later on. Many business owners are realizing late in the day that a close relationship with customers ultimately pays in the long run.

You can always make customers feel special right from the moment they walk in to your store or place of business with an eye contact. Looking at them makes them feel important and a pleasant smile can go a long way in what could be the beginning of the cementing process for a long relationship. You should always attend to your customer as if he or she is the last customer on earth that you need to woo to get your business up and running. Your customers come to you with some expectation and from the beginning they are not sure if they are going to be satisfied with your product or service.

From the very beginning you have to make your customers feel at ease and give the impression that you are all ears. They love to explain and even opt to give you advice and knowledge about your own business and product. Your greatest asset would be to listen as it is the only way you can sort of map your customer's mind and sense the requirement. He or she may have been misled by other product or service providers and experienced bad customer service.

You may be at the receiving end in the first instance, but you should always praise your customer for bringing simple facts to your notice. It could also be that you were not aware of the things you heard from them.

Whenever your customer comes to you with a problem you should display a sense of urgency while going about resolving it. It is a great way of improving customer relationship and goes a long way in making them feel comfortable. Primarily, your sense of urgency reinforces the customer's belief that he or she has chosen the right product even though there are issues and their confidence in you helps in improving customer relationship.

by: Jeff D McQueen




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