subject: Canberra Marketing Expert Helps Others Increase Web Traffic and Leads [print this page] Canberra Marketing Expert Helps Others Increase Web Traffic and Leads
If you are using local radio, television and print advertising and nothing else to boost sales, then you are missing out on the most effective form of regional advertising availablethe web.
Local marketing and advertising expert John Pennay, who focuses on the Canberra region, is an advocate for local businesses using the Internet to make more sales. He and others like him are showing businesses exactly how to use the powerful web-based tools.
Free and Low-Cost Tools
There are many free tools that someone such as Pennay knows how to utilize. The ability to reach hundreds of thousands of new customers no longer costs huge amounts of cash, which means that local businesses such as those in the Canberra area can see their market share expand precipitously if they utilize a local marketing specialist.
In employing these free Internet tools, it is important to use someone who understands your local market along with being completely knowledgeable about how to utilize various free sites and features.
These include:
YouTube
Facebook
Twitter
Digg
Blogs
Free Article Directories
Reviews
Website
Although your website is not free, it is overall a low-cost marketing tool. That is if you use it to its fullest to gain maximum exposure by linking with all of the other elements in the list.
Value Based Marketing
Although many of the tools and features on the Internet are free to use, there is cost involved in developing materials such as blogs, articles and videos. A business may elect to create the materials on its own but that takes time and may involve various types of expertise that the owner does not have. Utilizing a specialist in this area can prove to be cost effective and add value to your content.
Cost Effective Expertise
The solution that businesses in Canberra have found is to use someone like Pennay who can given them value based services that will drive traffic and leads to their websites. Expertise is the name of the game here. A local business wants someone who understands how every one of the Internet-based tools and services work.
Quality Traffic and Leads
What successful business owners in Canberra have discovered in working with Pennay is that a solid marketing and advertising expert can be a major difference maker in driving quality traffic and leads to their sites and in helping to convert those leads into cash. Working with someone who knows how to conquer the web locally can make all the difference between failure and success for a local business.
