subject: Not the world Brand, made in China are truly eclipsed [print this page] Not the world Brand, made in China are truly eclipsed
"Washington Post" points to the soft underbelly of China. Why the lack of world-class brand in China? This is a controversial topic easily. We have large profits handed it over to Japan and other countries because the United States and Europe with global Nike Air Max brands, and we do not. Consumers see is fake, fault cell phones, require repeated maintenance of electrical appliances. The manufacturers see consumers may be the blind pursuit of foreign brands, even from the same Chinese manufacturers, international brands and affixed its own brand in China, consumers are still to foreign brands on the Bay.
In fact, this is the competitiveness of Chinese brands an outstanding performance in a weak, with China gradually increase the country's competitiveness can not be directly proportional. If the development of national competitiveness from the Chinese point of view, although in the past few years, China's GDP has risen to world No. 3, after the United States, Japan; China's color TV sets, washing machines, refrigerators, garments and so on up over a hundred categories of products in the world output of the first one. However, the brand of the forest in the world, China's amazing progress has been slow so far, not even a Chinese Nike Air Max 90 brand to enter the world top 100 list.
Consulting firm in the United States Inter-brand's "2009 Global 100 most valuable brands list", the Asian brands list only 9, not a short-listed Chinese brands. The United States, "Business Week" magazine and the International Brand Group in September 2009 jointly issued the "2009 Best Global Brands list," in more than half of U.S. companies, Japan, Germany, France and other countries also list a number of enterprises, Chinese enterprises no one on the list. 4 years in a row (2006 - 2009) "Best Global Brands list", the Chinese brands are hard to get nowhere.
To the footwear industry as an example. China 7 billion pairs of shoes manufactured annually, which means that for every two pairs of shoes in the world, there is a pair made in China. Among them, Qingdao Double Star shoes Nike shoes with the United States manufacturing costs only a thin 3 to 5 cents, but the difference between the market price of a full 5 times. Chinese Nike Air Max 2009 brands are not only difficult to expand the international high-end market, in turn, in the domestic consumer market, almost all the top brands were dominated by international brand. The technology in today's market competition is brutal, it can be said is "winner takes all, loser Kou." In a rapidly changing market, in order to grasp the direction of future technology development is very difficult. Even if it can hold, also need to have strong corporate R & D capabilities and strong capital investment as a support. Therefore, no world-known brands, like in the international market continued to maintain absolute leadership, is almost impossible.
