subject: 3 Tips to Building a Strong Relationship With Your List [print this page] 3 Tips to Building a Strong Relationship With Your List
We have all heard it again and again, the money is in the list. Having a list is all well and good but what you really want is a list full of people who are ready and waiting to buy from you. In order to have a list like this you need to have a good relationship with the people you send your emails too. Achieving a good relationship with them is not always easy but there are a few things you can do to help this out.
1 - Make your emails interesting and filled with useful content.
Imagine if the people on your list really look forward to getting emails from you, if they looked through their inbox, found your letter and really wanted to open it. A great way to achieve this is to get personal with your subscribers, send them links to your blog with photos and stories about you. Keep it interesting and don't just try to sell them junk. Give them useful information and products, stuff they will look forward to reading about.
2 - Only send your list promotions that will benefit them.
Before you send out your promotion ask yourself "will this product benefit the people on my list?" If the answer is no, then don't do it. You may lose some profits in the short term but the point is to build your list with long term goals in mind. By making sure you only offer products that will truly benefit your subscribers they will grow to trust you and trust in the products you have to offer.
3 - Give your list a freebie once in a while.
Everyone likes free stuff, especially when it is of value to them. Giving out a free report or ebook to your list once in a while will keep them interested in your mails, and generally happy customers. Again don't just send them any old garbage, make sure whatever you give them is relevant and useful.
Following these simple steps will help you build a good relationship with your list which in turn will help you be more successful in your online business.
