subject: Banner design [print this page] Banner design Banner design
Banner design is one of the effective and somewhat inexpensive tools you can use to increase traffic to your web site. For your banner design to be successful you should educate yourself on the best methods and track the results you obtain from your banner design, to determine what works and what needs to be re-structured. This article will provide you with the basis on banner ad design and placement.
If you own a web site or online business, youve probably came across great websites which demographic appeals greatly to you. You might ask yourself how you can captive some of those customers and bring them to your web site. Banner design is the way to achieve this. First you need to find web sites that focus on a similar niche group as you, without being a direct competition. If you are a high fashion accessory company, you might want to look into high fashion clothes. The target group will be the same, without both businesses representing a competition for each other.
Next, you need to review their pricing policies for advertising to see if it is within you budget, obviously sites with a higher search engines ranking will charge more for the advertising space. You can even attempt to contact the web master or administrator about the possibility of Internet banner exchange between the two sites aiming to increase the traffic for both web sites. An Internet banner exchange with web sites with a similar niche may save you some dollars.
Remember that banner design placement is crucial to determine the success of your banner design on increasing web site traffic. This is particularly important if you are spending a considerable amount of money on your banner design. Popular web sites will charge quite some money for ad space, so you need to make sure your money is putting to work.
For example, it was an old believe that the most effective placement for a banner design was the top of the page. Thats only true if the Internet banner is extremely eye catching and the site doesnt requires scrolling. Most web site visitors will ignore a banner design placed near the bottom when the site requires scrolling down.
Therefore a banner design is still very effective when being placed at the top, rather than the bottom of a page. However, placing your banner design next to right scroll bar is very much effective, as web sites visitors will hardly miss it. This placement might generate more clicks and increase web site traffic compare to those ads placed on the top of the site. This represents great news for web owners working on a small budget, for Internet banners on the right side of the site are usually smaller, meaning cheaper advertisement. Use banner designs in a smart way, dont assume you need to get the biggest Internet banner on the top of the web site to get results.
