subject: Apply the Latest SEO Techniques For Better Page Rankings [print this page] Apply the Latest SEO Techniques For Better Page Rankings
The Internet offers infinite possibilities marketing possibilities. It's important to stay updated with the latest trends and techniques so you can have that extra edge over the competition.
This article will discuss some of the latest techniques and tricks being applied to increase SEO ranking.
Latent Semantic indexing: Search engines generally scan a particular document for the specific keyword in the search query text. This rather mechanical approach has been replaced with latent semantic indexing or LSI. This system allows a search engine to determine what a page is about beyond the specifically matching search query text.
Along with recording which keywords the document contains, it also examines the document collection as a whole. LSI applies the simple method of considering documents that have many words in common to be semantically close while ones with few words in common are considered semantically distant. This new algorithm is being applied by search engines and is being applied to search engine optimization techniques.
Rather than focusing exclusively on keywords, words phrases with similar meaning are also being applied in the content of websites, press releases, articles and more.
Link building: Link building is an important way of gaining traffic and improving rankings. Mentioned below are some of the latest and most useful ways to build relevant links.
Join in on the Discussions: Participating in a community and being a part of the conversation by offering relevant answers, suggestions and opinions can be a great way to gain exposure and build links too.
Join Social Media: Social media offers great potential for link building. Having an account in a social media site offers a great deal of visibility.
Use Newsletters: Newsletters are a great way to get the attention of readers. It's more direct and personal. Newsletters can be updated on the website or blog and helps in boosting rankings.
Create Blogs: Blogs are the easiest method to build links and improve web rankings. Using Posterous or Tumblr in a blog is great way to keep the blog updated automatically.
Informative Posts: Posting tutorial's or 'how to' articles are a smart way to build links and share information. Videos are also a useful way to share information and links too. They need be used too often though.
Search Engine Marketing: Search engine marketing applies search engine optimization, pay per click campaigns and contextual advertising. Using the right keywords in online ads can make a tremendous difference to web ranking and it plays the most significant role in increasing the sales of a business.
Page Speed: The speed of the web page is a new criterion that determines web ranking and is being applied in SEO techniques. Making the site faster can improve the rankings. Google has introduced a new Firefox extension called Page Speed which webmasters can use to evaluate the performance of their web pages and to get suggestions on how to improve them.
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