subject: What is Article Spinning? [print this page] What is Article Spinning? What is Article Spinning?
Article spinning is a way of producing articles very quickly using a base article. The process produces similar articles which tell the same story, however using slightly different words or sentence structures.
An article spinning tool allows you to mark up your article to say how you would like it to be spun. You can then press a button to produce different permutations of that article which will appear unique to search engines, copyscapeand the reviewers at article directories.
For example you can take a simple sentence:
London is a fantastic city for spending a night out you can go to the theatre, a traditional pub, or a lively night club.
Now you can take a word such as "fantastic" and choose alternative words such as "brilliant" and "superb". And using spin syntax you can dictate that these two words are suitable alternatives and can be used in generated articles:
London is a {fantastic|brilliant|superb} city for spending a night out you can go to the theatre, a traditional pub, or a lively night club.
The spinning software can take this and produce random versions. Each time it produces a random article one of the 3 words will be chosen.
Now obviously in this example there are only 3 combinations. But if you spin say 3 words in one sentence that produces 3*3*3 = 27 different possible sentences. If every sentence is spun (or even just half) then the number of possible articles is almost endless.
Spun articles will give broadly the same information to a human reader. There is no need to present the same person with different spins of an article (e.g. you wouldn't post another item on your blog which is a spin of a previous article).
The real use is to post articles with back-links to your site to different web properties. The advantage of spinning is twofold. One is that you may need a unique article to be accepted by the website owner. The other is in SEO that the published article will look unique to Google and could appear alongside another spin of your article in the top 10 search results, allowing you to get a bigger slice of the available traffic for a search term.
This covers the basics of what article spinning is and why you might want to try it for your online marketing. In future posts I will give more detail about the mechanics and systems you can use to optimise your online article marketing using both spinners and in general too.
