subject: Blogging - How to Market Your Business Using Free Blogs [print this page] Blogging - How to Market Your Business Using Free Blogs
Everyone seems to know what a website is and knows that they are used to market products and services online. However not everyone knows what a blog is or how simple they are to set up and use. However for marketing, blogs are ideal because they have lots of benefits and most of them are free.
What is a Blog?
A blog is basically an online journal or diary that people create on the internet. Blogging is the process of updating a blog which can be done daily, weekly or monthly depending on the nature of the blog.
Business Blogs.
Blogs can be used for any business for the following reasons.
1. Communication.
Blogs are great for communicating with your customers as they also allow your customers to also communicate with you. When you post content to your blog you can allow your visitors to leave their comments. Blogging thus allows you to build relationships with your customers and earn their trust.
2. Search Engine Optimization.
Search engines love blogs especially if they are updated regularly. Blogger is a free blogging platform which creates a new page on Google for each page you create so it does not take long for you to have quite a few pages pointing back to your website.
3. Announcements and Public Relations.
Blogs are great for announcements and other public relations. You can post all your articles and media releases to your blog so that they can be picked up by the search engines and RSS feeds.
4. Free and Easy to Use.
Most blogs are free and easy to use, for example, Blogger at blogger.com. Free blogging software such as WordPress also make low cost blogs very easy to maintain and use.
5. What Can You Publish on Your Blog?
Basically you can post anything that may be of interest to your customers and visitors.
Some Examples are:
Articles
Media Releases
Instructions on How to Use Your Products
Frequently Asked Questions
Product Announcements
Industry News
Training Courses
Although you can create an unlimited number of blogs for many niche markets you must realize that the best blogs are the ones that are updated regularly with new and fresh content. So before you create additional blogs bear in mind the time and resources you have available to regularly update each of them.
6. How to Get Started Blogging?
Getting started blogging is easy as you simply sign up to a blogging account. Most blogging platforms have instructions and tips on how to use them so it is just a matter of following them. Once you have a couple of posts on your blog you can add a link to your website which can be clicked on sending people through to your main site.
Most blogs come with an RSS feed which is a way of notifying people who sign up for your feed that you have posted new content. If your blog does not have an RSS feed you should add one as this is a big help in getting traffic to your blog.
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