subject: 3 Lucrative Social Video Marketing Approaches For Web Entrepreneurs [print this page] 3 Lucrative Social Video Marketing Approaches For Web Entrepreneurs
Video marketing isn't different from any other marketing technique when you look at the core. There most certainly are optimizing dos and don'ts when it comes to video; just like anything else.
You would not try to rank on the first page of Google without onpage and offpage optimization; so neither will you skip it with your video marketing. Take the time to read and learn the following three ways to optimize your videos.
Never make your videos of epic length, and in fact usually several minutes is enough so you do not lose your viewer. We have actually seen very long videos of a half hour to forty five minutes, and that is horrendously long. Most people recognize a video that is promotional in nature, and in that case it is "just the facts" and nothing else. Always speak in terms of benefits to the person watching the video, and then make it a cliff-hanger. Always make your content interesting and compelling to avoid losing viewer interest. 2) You have to put valuable content into your videos if you want your audience to respond to them. If your videos appreciate the content you're giving them, they'll naturally want to visit your website to find out more about you. If someone watches your video, he or she is hoping it will be helpful or at least entertaining. Without good content, your videos won't become popular or circulate, no matter what the subject matter. It's better to make a few great videos than a large number of poor ones. A single high quality video can do more for your business than hundreds of low quality ones.
3) To properly optimize your videos, you have to make it easy for your target audience to find them and share them. If you want your videos to be easily found, it's important to use the right keywords when naming and describing your videos. Even if you hope to have a viral video that gets widely shared, you should still cover your bases by doing the proper keyword optimization. Use these keywords in the title, in the tags and in the description. When your videos show up in the search engines, more people will view them and you'll get more traffic from them.
There is simply no arguing the fact that optimizing your videos is a must-do task in your marketing. Do not be concerned about it though because it just takes some practice to get it all down pat. In the end, video marketing largely depends on your approach and what kind of steps you take to ensure its success.
