subject: Bigger Is Not Always Better In Stickers by:Janice Jenkins [print this page] We are talking about marketers who believe that going bigger is always the right path to marketing. This means that they get bigger everything for their clients and prospects. They go out of their way to put out bigger amounts of ads thinking that they can get more leads for their business. One thing's for sure though, these marketers never consider the impact of their efforts.
"Mine is bigger" does not always get the results you need. More often than not, businesses which promote bigger emails, bigger number of links, bigger number of website browsers, bigger PR events and gimmicks, etc. etc. - these businesses usually have the same outcome no matter that they market bigger. On the wrong assumption that they can increase their sales or their market share if they happen to push the idea that 'bigger is better'.
Sure, this route may get you some results. But the thing is that you do not consider the downside of the effort.
For one thing, pushing for a bigger database for example can only have you end up with thousands of consumers who do not even care about you or your offer. You are only wasting your time trying to catch these people who really do not know or care whatever you say. If you market this big, you will end up being a nuisance to these people who have better things to do than to listen to your sales pitch or even look at the sticker printing you have.
Marketing bigger can also mean a following that would not even buy your product or service. They are just there to collect your sticker printing for example, without any intention of buying anything from your product list.
Bigger events and PR gimmicks is also another challenge. Not only do these events require massive effort from you, but more than anything else, you need to expend so much of your financial resources. And you know what? You will not even have the results you want to increase your sales. It is like shooting in the dark and hoping that you catch whatever or whoever you are trying to catch.
The bottom line is to not be overexcited about quantity. Sure, you may get attention when so many of your sticker printing for example is out there. But you also have to consider the quality of your ads. You may have attracted the interest of your prospects but what would make them want to stay and read more of your message is what you have to offer in terms of quality.
When you have quality ads, it would be easier for you to attract more of the right customers - those who are interested in what you have to offer and have the capacity to buy your products and services. It is better to have leads that are ready to open their wallets and buy your products, than thousands of people who happen to read your message but are never going to do anything about it.
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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
