The purpose of this article is to discuss how a vision statement reflects the inner strength of leadership and elements to be considered in developing this important organizational component.
Effective leaders have historically been visionary. In whatever filed of endeavor, they have the intuitive, intellectual, and instinctive capabilities to see beyond the futuristic horizon available to others. This capability of anticipating unintended consequences and positive potential gives them an understanding of the present and a future vision. Steve Jobs, Bill Gates, Warren Buffett, are examples of these visionaries.
By the same token, firms which do not have a continually updated, relevant vision reflective of innovation and inspiration, fall by the wayside. Examples may include U S Steel, RCA, and various auto manufacturers.
Microsoft's vision in the 80's vision of " a PC in every home running Microsoft software is an example of a vision expressing the best possible outcome. Unrealistic? perhaps. However, it is also an example of the we can do it, entrepreneurial spirit characteristic of the world's #1 software giant. This is a vision which is better than what most consider possible, but is not fanciful or ridiculous inspires, and energizes all involved to stretch themselves.
A forceful vision statement opens the collective eyes in an organization as to what is possible. Yes, the purpose of a vision statement is to inspire, motivate, drive, and stimulate. Most importantly, it provides a common sense of direction. All know where the firm Is headed.
Employees sometimes describe working for a firm without a vision. It's like being the headless horseman. A lack of direction, commitment, and consequently a non community. These individuals verbalize there frustration by asking: " why are we here and where is the company going?".
The vision statement also serves as a platform for executive and management decision making. Decisions are reflected from the mirror image of " does executing this choice advance the firm's vision?" If the decision does not advance the vision, the obvious question is " why are we going in this direction?".
Comments? Want more information? Contact Bob Handwerk, RLH & ASSOCIATES at info@rlhassociates.com
