subject: BMW leads German Trio for November sales [print this page] BMW leads German Trio for November sales BMW leads German Trio for November sales
BMW along with its fellow German luxury car makers Mercedes and Audi reported November's sales increase was 20% compared to last year. Mercedes reported a 14% year on year increase while Audi reported a 5.2% increase.
The revamped BMW 5 Series released in BMW Edinburgh and the new X1 Sport Utility Vehicle has attracted new and existing customers. Deliveries of BMW, Mini and Rolls Royce cars rose by 20% to 128,014 units, Audi sold 87,050 vehicles while Mercedes sold 112,300 units.
Most global manufacturers have suggested that the emergence of the Chinese automotive market and the resurrection in the US market has helped car makers through the last few months. Audi's A1, A7 and A5 have helped Audi attract more customers, BMW's new 5 Series and X1 SUV helped the brand build momentum for the end of the year.
A German stock broker said, "At BMW, you can clearly see the strong success of the new products that will continue with the new 6-Series next year, followed up later by the 1- Series." So the next year or so should be good for BMW especially as it continues to introduce new striking models and revamps of current one.
Audi which publically stated that it aims to overtake BMW as the luxury-auto sales leader by 2015 said its deliveries in the 11 months through November surpassed the full-year sales record set in 2008, with more than 1 million vehicles sold. But, BMW has defended its strong lead this year by increasing year on year sales by 15% to 1.11million units.
