subject: What Business Owners MUST Know BEFORE They Commit To Having A Web Site [print this page] What Business Owners MUST Know BEFORE They Commit To Having A Web Site
Q1.Why would I need a web site?
A1.
- Improve my service by providing the existing clients with useful resources
That will help me to build up the loyalty of the clientele and get returning clients.
Examples: my contact details, this month special, technical info on the products.
- Obtain new clients via Internet
That is how I am going to make new sales.
Example: local resident searching for "car dealers Geelong" on Google,
will find my web site with latest stock details and pricing.
- My strongest competitors already have web sites!
That is how I am going to match and beat them in the competition.
Q2.How am I going to achieve my online business goals?
A2.Initially I will have a nice but not an expensive web site.
It will be positioned on major search engines and drive
potential clients to my business. It will be supported by
a smart Internet marketing strategy tailored for specifically for my business.
That may include pay-per-click, email marketing or other methods.
I will be spending more money on my web site only AFTER it starts generating
income.
Q3.What is my web site checklist?
A3.Domain name registration, web hosting, web design, SEO - optimisation for search engines,
Internet marketing, web site updates and web site maintenance.
These services are provided by different types of businesses.
Some companies can deliver a complete web site service.
I am going to ask my providers BEFORE I sign up how they are going to contribute
to achieving of my online business goals.
I will not sign up if they talk megabytes and technologies.
I am interested in visitors and dollars!
Q4.What if I already have a web site?
A4.No matter how good is my web site - it will age.
I need to update it every 6 - 12 months.
If your web site does not have a consistent targeted web traffic
I may never get a Return On Investment.
If it is a case - my web site may need an immediate makeover.
Q5.What are the typical web site expenses, including hidden?
A5
- Web site design and development: $500+ (one off)
- Web site hosting: $240+ (annually)
- Web site marketing: $50+ (monthly)
- Web site update and maintenance: $30+ (monthly)
Q6.What type of web site is for me?
A6.Typically there are 3 types of web sites on the Internet.
Depending on my type of business, its size and
targeted audience I should choose from:
1.Basic presence on the Internet
Internet version of my business card and online brochure.
Benefits:
- extended branding of my business
- all hours availability of information for EXISTING clients
- improved image of my business
- professional email address instead of my local ISP
Examples: legal and accounting firms, printing.
Costs:$500+, annual maintenance $250+
2.Powerful marketing tool
Interactive web site.
Benefits:
- make existing clients return again and again
- establishing special relationship with clients
- get NEW clients
Example: hardware shop, travel agency.
Costs: $1500+, annual maintenance $500+
3.Additional sales channel
e-commerce web site suits retailers and wholesalers of goods.
Works really well if brands and characteristics
of prod
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