subject: Steps For Catalog Appeal Improvement by:Janice Jenkins [print this page] Is your catalog printing design getting boring lately? Are you not getting enough readers? Need a little help in improving the appeal of your print catalogs? Well, do not fret, because help is on the way. In this guide, we will show you the steps on how to improve your catalog printing process and get more people to read your color catalogs. Just read on below and learn.
How your appeal should work
First, you should ask yourself, how should your catalog's appeal work? You will need a specific kind of a appeal that is different from your rival catalogs. It should be distinct from them so that people will notice you. Are you the "bargain catalog"? Are you the "luxury catalog"? Maybe you are the "cool" catalog or the "traditional" catalog? Each of these themes have a certain kind of appeal, and you should know what works for your target market. Know that and you are one step closer in improving your catalog's appeal.
Brainstorming in the right direction
Once you have a good idea of the proper appeal of your catalog, you should then try to think of an appropriate design for that angle. You have to brainstorm for ideas in such a way that satisfies that theme. Do this by collecting all the things related to your theme and see how you can mix and match the ideas that is already present. With your creative team in hand, you guys should slowly form a nice and original design on your own based on new and past ideas.
Implementing your new designs
With the design ready, you must do justice to this new format by using the best possible software applications to digitize your ideas properly. To get the best impact with your appealing design, you should use state of the art imaging software such as QuarkXpress and InDesign. By using high quality software applications, your design should be more easily done digitally, with plenty of other extra features to boot.
Investing on good quality
Of course, your new catalog design will still not be appealing if it is not printed in good quality. Make sure that this is maintained by always using good quality paper and inks for catalog printing. It might be expensive, but the expensive looking and appealing catalog at the end of the process is well worth the risk and slow returns.
Marketing your new catalogs effectively
Finally, to really make an impact with your catalogs, designing a good layout is not enough. To make it more appealing, people must see your catalogs everywhere. They must see it being given away near your shop, given away in public places, left at counters and lobbies everywhere. This makes people aware of your catalog more, getting that extra appeal through repeated exposure.
Now you know what to do to increase your custom catalogs' appeal.
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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
