subject: Marketing Without The Frustrations by:Janice Jenkins [print this page] We often get frustrated with the outcome of our marketing efforts. Most of the time, we get lackluster results rather than what we expect. Even with a marketing campaign supported by real data gathered methodically and conscientiously, we most often than not fall prey to promotional gimmicks that are created on a whim. Instead of planning carefully and strategically, our impulse is to run promotions based on the latest media trend.
This is especially true nowadays when we are working on a limited budget for our marketing campaigns, not to mention that consumers are now curbing their buying activities. Just because business is slow, we tend to go for media trends that may be offering a great rate or even those that are fashionable, hoping that these media gimmicks will help get our business out of the doldrums.
However, although these marketing activities can help us gain attention from our target clients, they lack what it takes to build brand value. Instead of focusing on giving more meaning to our marketing efforts, we tend to go for something that would give us instant attention for quick repair of our situation. It is like applying first-aid for temporary relief. Our pain would be taken cared of for nowbut it will not last very long.
So rather than go for instant marketing gimmicks to attract attention, why not make our marketing campaigns more meaningful? Instead of putting more weight on instant sales, we have to work on creating stable relationships with our target clients.
Marketing campaigns such as booklet printing or printing booklets may mean immediate results that can increase our sales. But it should not just stop on that one transaction. When printing booklets for example, you have to consider longer relationships where your clients would want to go back to purchase your products again and again. This means targeting on encouraging more repeat business from your customers so you can help your business survive in your chosen industry. You have to capitalize on what you have to offer and make sure that you build brand value from these benefits.
How do we do this then? By focusing our efforts on defining clearly our target market and the right message to give them. Our marketing campaign definitely would have more meaning to our target audience if the message we give them is what they are looking for. Having the right message for the right target audience goes a long way in having a meaningful and effective marketing strategy that would bring in a huge difference between having a successful business and a failed one. By providing your target clients with the right message, you are able to help your clients make a wise decision whenever they purchase your products and services.
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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
