subject: How Can Article Marketing Help You Advertise Online? [print this page] How Can Article Marketing Help You Advertise Online?
If you have been doing research about Internet marketing and advertising for some time now, then perhaps you have already bumped into the hype about article marketing. It might be easy to regard article marketing as just the most recent fad, but this could be a huge misjudgment on your part. You can put article marketing as the simplest and most cost-effective Internet marketing technique available.
The reason why article marketing is so effective and powerful is because it alone covers a number of Internet marketing strategies. Article marketing exploits the influence of content, strength of ezine advertising, and the numerous advantages of link building or back links. It also covers SEO, viral marketing, and reputation building.
Think about what brings you and everybody else to the Internet. All of us go to the web for information. That is precisely what articles deliver-information.
Now think about how people navigate through the Internet. People usually begin by pulling up a search engine or a directory. It is then followed by a series of pages generated by that search, then later on by links seen from those pages.
This is the typical behavior displayed Internet users and that is why content and links are so critical when it comes to Internet marketing. This is where article marketing comes into play.
When you submit your articles to different article directories or publishers, your article will then be available for republishing in different locations like newsletters, blogs, ezines, and different web sites. Now that your one article is published in a number of different locations, you gain the following benefits:
1. Reputation building - you will attract immediate traffic as people read your article by following the link from your article to your site.
2. Boost search engine ranking - as your articles get published, the links in your articles will also be published. This is how you gain quality back links. Consequently, this process impacts your web site's ranking with the major search engines.
3. Viral Marketing potential - as publishers pass your article along to the readers, the readers will possibly pass it along to other readers as well. That's why your content is highly important and should be relevant to your target readers. The back links, therefore, can continue for weeks, months and years to come.
Article marketing does not completely come at no cost. You can do it on your own and don't have to spend cash but you will need to put in valuable time, effort, and knowledge to make it work. However, the payoffs are worth it. Surges in traffic to your website can be attained in no time.
Article marketing is without a doubt one of the ultimate Internet advertising tool. It really is a simple strategy. More traffic means creating more articles. Your network of articles will be out there working for you 24x7 until you have an exceptionally commanding traffic working to your advantage.
If you would like step by step instructions on what you need to do day and day out in order to drive traffic and capture quality leads, click HERE. Leads equal Money. Take a look inside to see how I create both.
