subject: How to Make a Website That's Easy to Buy From [print this page] How to Make a Website That's Easy to Buy From
Convincing your prospects to purchase from you is a hard job, but have you ever thought that you're making the process twice as difficult for both parties if your prospects are convinced but don't know how to buy from your Vancouver Website? No matter how good you are at convincing your prospects, they won't buy if they find the process cumbersome.
To start, you need to make sure that your order form is easy to find and use. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. Also, it's best to make sure it is easy to find the order form by placing easy-to-spot links throughout your pages.
You should also accept multiple payment methods. Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects' desired payment method. This way you aren't wasting time selling to someone who cannot buy from you.
You will also need to establish some credibility and trust with your visitors. A good Vancouver Web Design agency can help you with this. Your online forms should be using secure encryption. An SSL certificate can accomplish this for you. You can also offer a money back guarantee so that people will feel confident about buying from you. You should also think about what type of support you offer, as some people will have problems after ordering.
There are also some traditional marketing techniques you can use like testimonials, and results. You may also want to consider adding your contact info and address. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.
In closing, though you may have somebody 99% sold, that 1% can end up being attributed to issues, or lack or trust. Optimize and secure your order form to prevent this from happening and rake in the maximum sales!
A Note on Web Hosting
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