subject: How To Build Trust On Your Landing Page [print this page] How To Build Trust On Your Landing Page How To Build Trust On Your Landing Page
One of the most important aspects to keep in mind when building your landing page is how you will build trust between you and your visitor. You must make the visitor to your webpage comfortable in that first of all they have arrived at the correct page, secondly that they will not be afraid to opt in to your list and give you the information that you have requested of them.
There are a number of ways to do this, such as using what are called "trust symbols." These trust symbols can be anything from a BBB logo to a secure website logo or any other widely recognized symbol of trust.
Do not clutter your LP with symbols just for the sake of it. Make sure that these symbols are widely recognized otherwise they can come across as a cheap attempt at gaining trust, which will have the opposite effect.
You can also build trust on your landing page through the clear display of your privacy policy link. Many auto responder opt in forms have their own privacy policy link underneath the form, but it's in your best interest to also include your own website's privacy policy.
In your privacy policy clearly state what information you collect and what you do with that information. Set your visitor's mind at ease so they will not hesitate or object to filling out your form.
I do not recommend that you attempt to sell a product directly from your LP as this more often than not will not work very well. Your LP is meant to gather information so that you can attempt to make a sale of your own product or an affiliate product at a later date.
If for any reason you are selling a product directly from your LP it is extremely important that you have a guarantee for your product, such as a 30 day guarantee, 60 day guarantee, or even a 90 day guarantee. What ever it is make sure it is highly visible so the customer knows if they do purchase anything from this page they have the opportunity to return it and get their money back.
Another excellent way to build trust between your webpage and your visitor is to display testimonials on your landing page. A testimonial can be anybody that has used your service or product in the past and has volunteered their favorable opinion to you.
When you display a testimonial on your LP it is best to display the full name and location as well as a picture if available, of your satisfied customer. It should go without saying that each and every testimonial must be real and not made up.
If you can build a high level of trust with your visitor in a matter of seconds then you are well on your way to getti
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