subject: List Building - Methods That Work [print this page] List Building - Methods That Work List Building - Methods That Work
Email marketing is one of the most effective tools of web marketing, being more targeted and personalized in nature. The first thing marketers need to do for email marketing is - building a list of potential customers. How do you acquire profitable email marketing lists?
Marketers are constantly engaged in the effort of capturing email addresses of their prospects. Building a list of prospects that are most likely to purchase their products, and then sending them attractive offers is the most cost effective way of reaching customers directly, creating brand awareness, and turning leads into sales.
You can either create an email marketing list yourself or purchase a ready list. In this article, let's see what the best list building methods are:
Using Own Website
Harvesting the contact details of visitors on your own website is the most effective way of building a list of highly probable customers. Most companies today employ this method of list building. Visitors are asked to enter their names and email IDs in a little box in order to gain access to free additional information. This leads to a very reliable list of prospects to whom you can sell your products and earn big. But to take the visitors into confidence make sure you don't distribute their contact information without asking for permission.
Opt-in Email Marketing
"Confirmed opt-in email marketing" is another effective way to create a beneficial list. It also helps reduce spam complaints, as the prospective customers first give their confirmation to receive emails from you.
Participating in Forums
Building a list of highly probable customers is possible by visiting and actively participating in relevant forums. You can directly interact with the participants, find out their needs, and create an identity for your product using skillful, soft techniques of marketing. By trying to be one of them, you can gain the trust of the forum members and directly obtain their email addresses.
Squeeze Pages
Many websites use squeeze pages which compel the visitors to enter their email addresses in order to gain access. Although these are kind of "forced leads", many marketers prefer this method of list building. There are various programs available for creating squeeze pages.
Hiring Professional Services
Companies often hire permission based professional email list marketing services that work together with them to plan and implement effective marketing campaigns. These services include everything from creating direct lists to executing the actual mail campaigns.
So these were some of the most beneficial list building methods that help in building a list of probable customers and create excellent opportunities to launch new products, promote them, and beget conversions.
