subject: Bozeman Social Media Marketing: Simple Strategies Can Boost Sales [print this page] Bozeman Social Media Marketing: Simple Strategies Can Boost Sales
You don't have to be a Savvy brand or retailer to take advantage of social media to build holiday sales this season. While some fortune 500 retailers are using complicated SaaS applications, which provide software on demand via a licensing fee, local businesses can make a big impact with minimal costs. A good social media strategy can assist you with a well crafted local, targeted marketing campaigns.
Many small local shops can realize the potential of revenue growth when they make technology and social media integral parts of their marketing strategy.
Here is a simple example for a Bozeman based Jewelry store. The store owners can purge some old inventory through relationship marketing. One idea is to create a campaign using Youtube, Facebook , and Twitter, which is designed to sell jewelry at very reduced prices and offer discounts to people based on how many friends they referred. The social media components are used to create excitement about the campaign's savings. Given the fact that the holiday season accounts for one-third of a typical jewelry store sales volume, and that the majority of buying takes place in the last two weeks of the year, you can really see how social media can pump up sales and help the store's chances of reaching its goal.
Here is the difference between social media and traditional television advertising. When customers see the local Bozeman business owner on TV, the viewer will know what the owner looks like and the business can tell them what they have going on at the store. But when they connect with the business owner on Facebook or on Twitter, it's like they really know the business owner. The can have conversations and interact with one another. Bottom line local Bozeman business owners who can earn their customers and potential customers trust and respect, can then ask for the sale down the road. Are you ready to figure out social media?
At the end of the day, even local businesses can use social media to enhance their business since it is more about building brand awareness and retaining customer loyalty. Fortunately, being a technology wizard isn't a requirement. There are some low-cost options to help you figure out the tech stuff, so you can start implementing a social media strategy into your holiday business game plan.
