The process of selecting the most appropriate keywords or phrase related to your website to ensure the ranking of your website stays high among the various search engines when individuals do standard searches is known as search engine optimization. This process involves some extremely fine tuning of the content within your website along with the HTML, Meta tags, and the building of the appropriate links.
By far, the most popular search engines used today are Google, MSN Search, Yahoo, AOL, Bing, and Ask Jeeves. These are the top six search engines and they all keep their methods and ranking algorithms a secret, which is their way of getting credit for giving individuals the best possible search results without having spam clogging their results.
When ranking a listing of websites, there may be a hundred of different factors used by one search engine, but these factors will oftentimes change constantly. In fact, a web page that ranks number one with one particular search engine could rank as low as one hundred with another search engine due to the different algorithms used by each search engine.
A well established site can assist a new site in getting submitted through a simple link, which is how many new sites become listed with search engines. Once the link is place on the established site, then the search engines visits the new site and the process of spidering begins. Of course, new website owners need to keep in mind that this process can take three to four weeks from their referral link for the top search engines to actually visit as well as begin spidering and indexing the content of your website. For this reason alone, many website owners will submit their websites to the top search engines manually.
There are special companies and individuals who will work to set up a plan for your website in regards to increasing the ranking with the various top search engines, increasing traffic to your website, and make recommendations to the keywords in which you should utilize throughout your website, which are known as search engine marketing and promotional companies. They can also provide additional consulting as well as continue to monitor your website for you in order to offer helpful insight as to needed improvements.
