subject: Developing A Better Understanding Of How To Target Potential Customers [print this page] Developing A Better Understanding Of How To Target Potential Customers
So often individuals will design a website thinking it will automatically attract potential customers without really putting too much thought into how to target potential customers in regards to the products and services they are selling. As a result, the traffic flow to their website is very minimum, if any, due to the lack of thought placed in regards to targeting potential customers.
One way to target potential customers is my understanding what they want, which can be accomplished by surveying your existing list of clientele through a simple e-mail or asking visitors to your site to file out a quick survey. Your survey could include questions offered as multiple choice, true or false, and yes or no which will produce the quickest and most response. Such questions could include:
What type of product do brought you to our company?
Are the descriptions of our products precise?
Do you feel our shipping prices are cheaper than our competitors?
Do you utilize the coupons and discounts we offer?
Do you feel our prices are lower than our competitors?
Does are customer service respond quickly to your questions?
Are our return policies better than our competitors?
Do you fill our website offers the proper amount of contact information?
By knowing your customers better you can ask them to file out a very simple contact form which would include their name, address, gender, birth date, and e-mail address as well as when they first purchased a product.
When selling your products and services directly from a website, then you need to understand that your customer base will be from all over the world. As a result, your products and services can be sold twenty-four hours a day. Providing your customers with twenty-four hour contact information on each page of your website or a link to your contact page on each page of your website, which should include your mailing address, a business e-mail address, and a toll-free telephone number.
Keep in mind that your customers might need to get in touch with you concerning purchasing, sales, general information, or even technical issues that may arise. It is important to always have your e-mail forwarded to you are unable to check mailbox of your website on a daily basis as well. Also, be sure to provide your customers with payment options such as Paypal or credit card options.
