subject: Business Marketing and Advertising On the Internet: How To Get Guaranteed Sign Ups and Sales [print this page] Business Marketing and Advertising On the Internet: How To Get Guaranteed Sign Ups and Sales
A Business Tip by Roger Himes, The Lawyer Business Coach.
The question is often asked: "I'm brand new at internet marketing. What are the basic steps I need to take just to get started right?"
This is just about the basics. Someone has said, "If you can't understand something, go back to the basics, and you'll find answers. The greatest truths are too important to be new." In my mind this is only partially true because things change so fast on the internet that you must flow with it, or get drowned in the current. Nothing stays the same. But, there are some basics. Abide by them!
(1) Have an address where people can find you. This means a Website. It can be paid for, or free, but you need an address. If you want free, look into Wordpress. It's the best going. If you want something more, just Google "website hosting." But in the end you still need Wordpress. Some gurus say you don't need an address. I say you do. Listen to whom you choose.
(2) Get an auto-responder. Again, Google this. There are many types. They are not free, but the prices are all over the map: $5 to $50 a month.
(3) Choose some niche that (a) is important to you to market, and (b) that people need. If there is no need, what is important to you doesn't matter. If there is a need, what is important to you does matter. How do you know? Go to Google Keywords and see what is being searched for. I'm a lawyer, and I always let people know I'm a lawyer. This may bring praise from some, and criticism from others, but it doesn't matter. I always let them know.
(4) GIVE! Jesus says, "It is more blessed to give than to receive." I am a Christian, and I live by what Jesus says. If anything I say is contrary to what I think he says, I 'delete' it. The bottom line is give away something that people need. Then they will connect with you-appreciate you.
(5) This is a key many miss. Offer something extra after they click in. Only a small number will buy, but does it matter? 1% is better than nothing. Give people something above average. Average is defined as "where the best of the worst meets the worst of the best." It isn't very exciting. Our goal in living, no matter what we do, is to lead people to 'higher ground.'
(6) Follow up with them by an auto-responder (step 2), and give them more than they thought they would receive. Again, "It is more blessed to give than to receive." Give people quality content in what they receive from you. Don't just ask them to 'buy' from you. Your focus is them, not you.
(7) Periodically, ask people to BUY, -- something of value to THEM. This is not something you want to sell, to make you money, but something that is of value to them. Everyone is tuned into radio station WIIFM: what's in it for me? Tell them the benefits: what's in it for them.
(8) THIS IS THE MOST OFTEN OVERLOOKED! Create what is called 'a squeeze page.' This is your page where you just get their 'email address.' Give them something worth them giving you their email address for. Whatever it takes, get their email address. This is where RELATIONSHIP takes place. We like to live by rules, but relationship is where it all takes place. Without personal connection there is no cash register.
There are many 'strategies' for doing what I just described, but these are the BASICS! If you get these in your HEART.. then what comes out of your MOUTH (or your computer keyboard) will come naturally. Our spirit controls. Direct your spirit to be a giver, and to connect personally, and the rest comes more naturally. I've tried to extend my HEART to you. Has your heart connected with mine? If your heart controls, the rest becomes automatic.
