subject: Chocolate Market in the US now available at ReportsnReports [print this page] Chocolate Market in the US now available at ReportsnReports
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The U.S. chocolate market is a mature, differentiated and exacting market, which makes distinguishing yourself a challenge to marketers of chocolate products. Packaged Facts' new report,The Chocolate Market in the U.S.: Trends and Opportunities in Premium, Gourmet and Mass Chocolate Productsexamines the current state of the industry and how the market will evolve over the next five years.
Chocolate marketers today are drawing inspiration from other segments of the food and beverage industry in an effort to boost sales - witness chocolates that feature super fruits, functional ingredients, savory touches and ethnic flavors. And chocolate product trends that worked in the past - single-source cocoa, high cocoa content, for example - may not be effective techniques for driving sales in the future.
Written by veteran chocolate market analyst Curtis Vreeland,The Chocolate Market in the U.S.looks at the myriad factors affecting chocolate retailing and consumption. For example, the report examines:
What impact has the recession had on this $17.3 billion industry?
How has product development changed to reflect evolving consumer taste buds and budgets?
What constitutes "premium" and "gourmet" products in the chocolate market today?
Have consumers changed their buying habits in the face of economic uncertainty?
Report Methodology
The Chocolate Market in the U.S.measures the size and overall growth factors of the U.S. chocolate market, based upon the latest IRI, SPINS and UNFI sales volume data. It discusses in detail how major chocolate manufacturers are structuring their new product development and marketing initiatives to stay on top of this market. The report also describes specific trends and opportunities that support continued market growth, drawing on the latest Product Launch Analytics data on new product claims. Other topics include retail trends and consumer buying behavior. Detailed consumer profiles of key demographics, including breakouts by gender, race/ethnicity, and household composition, are provided, based on proprietary online consumer surveys and Experian Simmons data.
This report will help:
Marketing Managersidentify market opportunities and develop targeted promotion plans for chocolate.
Research and development professionalsstay on top of competitor initiatives and explore demand for products in the chocolate arena.
Advertising agenciesworking with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
Business development executivesunderstand the dynamics of the market and identify possible partnerships.
Information and research center librariansprovide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
