subject: Seo Versus Social Media Marketing? [print this page] With social media growing ever so popular, many marketers are asking questions and trying to rapidly develop marketing techniques in order to capitalize on the ever growing trend of social media marketing. Today, millions of people are actively using Twitter, Facebook, Myspace, and Youtube to make themselves well known, as well as plenty of other video feed and social websites (LinkedIn, etc).
Social media is sweeping the nation, and since it is obviously free, companies can use it to their advantage which is highly cost efficient and make people aware of their products and services at no cost. The question is, does applying this technique drive many targeted customers? In our opinion, the answer is NO. Unless people are directly searching for your company name, it is hard to advertise over Youtube unless you apply subliminal techniques, such as a how it works and so on, and then give a link to your website name at the end of such a video. MySpace is oriented around the music culture and hasnt been beneficial so far, the amount of time required to make friends, network, and create groups in order to invite people yield little in terms of converted and targeted results. This is why SEO have been superior in bringing greater conversions.
Why is SEO superior to social media networking?
While social networking involves much time spend making friends and groups and advertising to people who really arent interested in your business unless word of mouth is spread between them to people who flakily mentioned needing products or services related to what you sell. Why take a chance and have people mention your business by chance? SEO makes a whole lot more sense for all businesses and websites looking for customers online. So, how do you use it? Your wisest decision is to go with an SEO company which is capable of delivering the necessary results, say you live in Toronto, a simple search on Google.ca consisting of the phrase Toronto Internet Marketing or Toronto SEO Company can yield many successful SEO companies which help you run your SEO campaign, optimize your website, and bring you targeted visitors.
When using SEO and optimizing your website, youre allowing search engines (especially Google) to pick up on your website and drive users towards it. Google sees that you have products, services, and information people are searching for and tries to connect the two of you as a medium; it is a driving force in economy today, and it would be wise for you to look into optimizing your website as soon as possible, if your competitors are doing it, so should you.
How does a company optimize your website properly? There are many ways, most companies will focus on providing you with meta tag optimization, content implementation, keyword research, back link building and exchanging, and landing page optimization. By using these factors, they can let Google know your website is prepared to compete and find search engines, remember, the older your website is, the easier it is for you to compete on Google since Google sees you as a reliable and trustworthy source (unlike quick scam websites which are launched and taken down just as quickly).
