subject: Sales of Pyjamas Are Soaring [print this page] Sales of Pyjamas Are Soaring Sales of Pyjamas Are Soaring
Researchers say the popularity of evenings in, the credit crunching our wallets shut and even the rise in the number of people working from home has fuelled the rise in classic pyjama sales.
Tamara Sender, resident fashion expert at market analyst Mintel, which carried out the research, said: The main area of growth is loungewear, with people looking for a third wardrobe to wear after coming home from work and to lounge around in before going to bed.'
Mintel also found that 49 per cent of women wear pyjamas at night but only 35 per cent of men. Miss Sender said: This could be because pyjama sets for men have an old-fashioned image and tend to be associated with the traditional button-up top and stripy ensemble.'
We need to introduce some of these unfortunate gentlemen to some suitably stylish pj's! And what could be a more perfect present than a pyjama set this Xmas.
With Christmas fast approaching and the dark nights drawing in, treat your someone special, a friend, loved one or relation of any age, to a new luxury pyjama set from nightwear specialist Hush.
Their beautiful range of colours, textures and designs are sure to suit anyone's taste and convert the last of those nudie sleepers to something a little more civilised. Pure silk, cotton and flannel sleepwear means your bed time essentials can strike the perfect balance between comfort and style.
A great deal of love and care goes into ensuring that all your Hush purchases are beautifully packaged and presented, so you don't even have to worry about the wrapping that gift! Simply order from www.hush-uk.com and they will post your exquisitely wrapped gift to save until the big day.
With our gorgeous pure silk, cotton and flannel sleepwear, you're guaranteed the perfect present they will love all year round.
