subject: Search Engine Marketing Meltdown [print this page] All good things must come to an endAll good things must come to an end. Is that the case with search engine marketing? Its more about creativity when it comes to search engine advertising. Its not necessarily that online businesses have to come up with creative ads, but they have to come up with creative keywords. Taking the not so obvious route may increase sales and leads. There needs to be changes in keyword targeting. With the term web hosting, advertisers can expect to pay up to $14 for the top position in google. Thats unbelievably high. So now it becomes a challenge because finding targeted cheap keywords isnt an easy task. It doesnt do you any good to advertise your web hosting service to people looking to play free online games or readers looking for celebrity gossip. So its time to really think about who would want to own a website and find ways to market to them. One way is how to keywords. Some of them are cheap and although they arent related to web hosting directly, they are words related to making an internet presence. Here are a few how to keywords and how many times they were searched for on google last month. how to twitter (exact phrase) searched 4400 times globally CPC is $0.05.
This would be the perfect time to present information to the viewer on how to use twitter. In the same instance, you could also bring up to the viewer that its possible to make money from advertisements using twitter and a website. If your webhosting service has an instant website builder or blog templates like many hosting companies do, then you have the opportunity to direct the viewer to your service. how to get web page (exact phrase) searched 91 times globally CPC $0.05.
The problem with this keyword phrase is the actual number of searches. Most people will look at a phrase like this and say that its a waste of time bidding for a keyword with a low level of searches. One thing that needs to be realized is that those searches add up if you are able to find other similar phrases. There are alot of them out there and it does take time to find them. If you take the time to find 1000 phrases that each get 91 searches a month, youll have 91,000 page impressions. It is estimated that the first position gets about a 7 percent click thru rate so potentially 6371 visitors will visit your site. If you are able to get a 1 percent conversion rate, then youll make 64 sales for only 5 cents a click. As with most things in life, it will take hard word. Its not time to give up completely on search engines. There are million of keywords that have very little value to most other marketers. If you make it your mission to find them, it will be very rewarding for you. One other important thing to remember is that marketing methods become oversaturated. Its conceivable that more and more online businesses will adhere to these methods and that will cause a decrease in the effectiveness of the low costing keyword method.
