subject: Article Marketing And Free Traffic [print this page] Article Marketing And Free Traffic Article Marketing And Free Traffic
Anyone with a web based business should know how to take advantage of article marketing to enhance your website's popularity. This double benefit marketing method not only helps with increased traffic to your business web page, but the search engines use this same tool in order to calculate how your website pages stack up to your competitors.
Building Backlinks with Content Marketing
If you are not familiar with backlinks, they are links on other pages that connect back to your website. The search engines use the number of backlinks you've got, along with other factors, to figure out the relevance of your website. What this means is the more backlinks, the higher standing you'll get, hence the greater ranking you will receive. If you are still not clear what this means; your website will be shown higher in results for web users browsing inside your market.
How Articles Create Backlinks
Any time content is created and posted to directories, there's a resource box at the end of every piece of content where you are allowed to have a link to your web site. Whenever people view your article, if they like it they'll probably click on your link to find out more about the author, which then brings them to your site. Now you have your chance to market to them.
If a webmaster would like to use your articles on their blog, they're permitted to do this providing they leave the resource box intact. So your content, with the authors resource box, is now placed on an additional website or blog. When readers of that site view your content, if they enjoy it, they click on the link to read more about you. If you are promoting a product or advertising a service, you have a possible client on your site, which has reached you from your content. This is what article marketing is all about and this is how back links are created. The more content you have, the more links you build going back to your web site. In turn, the greater probability you've got of getting a sale.
Articles and Search Engine Ranks
There is a secret algorithm to determine the value of individual websites. Some of the significant information that goes into this calculation is the amount of high quality content and also the number of quality backlinks. This is why, when you have 20, 30, 40 high quality articles published to various article directories; that all have links to your website, there's a good chance you'll be favoured to have a great web site. Therefore, you'll be ranked higher than those that do not provide high quality content.
Will Content Really Make a Difference
Let us face it, high-quality content keeps visitors wanting more. Regardless of whether you write content yourself or outsource the task, new and exciting information is one way to enhance traffic and maintain the spiders crawling your site's pages. The spiders want to see consistent supply of content and with new sites being created every day you had better keep it flowing if you're going to remain competitive.
Even if you're not the best writer, you are able to hire a college student or use some of the freelance site to obtain excellent content. The more content you have the more chances you earn of someone reaching your product and making a purchase. Don't forget, it's the quality of the content that matters to readers and the search engines, so make every piece of content count. Keep content related to your market, make it new and interesting, and offer viewers something they really want. This will keep the search engines crawling your web pages, your rankings high, and hopefully sales increasing.
If you are searching for methods to enhance and expand your online business, article marketing offers many possibilities. For more information about how to build your traffic, visit the website at www.ellebillias.com now.
