subject: Some of the main on-page factors you should address in Search Engine Optimisation [print this page] Some of the main on-page factors you should address in Search Engine Optimisation
It's no secret but the majority of Search Engine Optimisation is about off-site optimisation. However, so many webmasters often take the counter-approach and optimise their website rather than spending their time working on building more links on external websites. In terms of dealing with on-page optimisation, so many people new to SEO typically make all the same mistakes and that typical mistake is over-optimisation. When it comes to tailoring your website for maximum exposure, particularly if you have a small website, there is very little in the way of work that you actually need to do. This article will address the main factors in on-page optimisation and give clear instructions on where you spend the majority of your time.
The main on-page factor is the page title, it's important to ensure that all of the page titles on your website are unique and less than 65 characters in length (including whitespace). Don't concern yourself too much with fitting every conceivable keyword into your page title, focus rather on a few keywords per page and optimise your titles accordingly. It's also beneficial to include a call to action in your page titles such as "buy", "get" or "find" this will encourage the user to click on your listing from the search engine results pages.
Another important on-page factor is keyword insertion insert you main target keywords sparingly throughout your page but always keep the user in mind, don't over-optimise (keyword insertion once or twice is more than sufficient). It may also be worth including you target keyword in your headers however the important thing when it comes to header optimisation is to make it as descriptive as possible headers should be seen as a way to break up the content on a page. One final aspect worth looking at is ALT text. Include your target keyword as ALT text in your images and again, do so sparingly.
